The king of Beers never fails to astound us. Be it the the luscious beverages or their heartening commercials, Budweiser always have something for us in their buckets. The company has produced a latest ad on subject of Father’s Day. And believe me, the ad will definitely make you cry.
Budweiser gives tributes to all its stepdads
The short film chronicles real-life stories of stepdads and stepchildren. The ad celebrates their relationship, built through thick and thins from patience and understanding.
Vice President of Marketing for Budweiser, Monica Rustgi mentioned in a statement that on a day, when the world celebrated fathers, Budweiser wanted to shine some light on special fatherhoods.
Bud is “your dad’s beer” and proud of it. So we’re hooking you up with the ultimate #FathersDay gift. Post a picture of you and your dad with Bud and tag @BudweiserUSA. Use #ThisBudsForDad #Sweepstakes for a chance to win #WorldSeries tickets. pic.twitter.com/YgwlyyueXP
— Budweiser (@budweiserusa) June 8, 2018
The video shares stories of stepfathers that fought the prevailing prejudice of “Stepfathers can never be your real dads.” It shows three adult children surprising their stepfathers and asking them to legally adopt their kiddos.
The video recounted the life of Shaelyn, a stepdaughter. “I was never the easiest of kid to deal with in my childhood,” she told.
” I was 6 when I first met Paul 28-years ago and I was a fiery spoilt brat,” said Shealyn, laughing while his father sat aside. Paul added while cherishing their memories that as a stepfather one has boundaries and such strangled relationships develops with time.
He just took things patiently everyday and they grew as a family.
The second story follows the lives of Victor and his stepdad, Mark. He condemned Mark at the first sight for being too stiff. But in the ad he agreed that it is how a father figure works- by being authoritative and responsible. He apologized to his dad and they reconciled, while his father gave him a tight hug.
The video surely paved way for a thousand children for whom their stepfathers are the only fathers they have known, ever. The dads were overwhelmed with emotional gesture of their children. For these fathers, it was the greatest Father’s Day gift, their little ones could ever give them.
This #FathersDay, watch how 3 stepchildren surprised their stepfathers with the greatest gift they could give. To Mark, Paul, Randy, and all fathers, #ThisBudsForYou. Tell us your story of a father in your life. For every story, we will donate $1 to the Stepfamily Foundation. pic.twitter.com/RNqKDErflz
— Budweiser (@budweiserusa) June 12, 2019
Moreover, Budweiser has also pledged to donate $1 USD for every comment on the video to the Stepfamily Foundation.
We would like to congratulate Budweiser for their brilliant effort.
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