NFL and the Jay-Z headed entertainment company Roc Nation have joined hands to work for music and social justice. According to NFL.com, Jay-Z owned company and NFL have come into a partnership
“to enhance the NFL’s live game experiences and to amplify the league’s social justice efforts.”
Jay-Z on mission to unify communities
The Roc Nation which is owned by rapper Jay-Z will advise on NFL decisions like Super Bowl. The NFL has also launched an Inspire change initiative. Jay-Z and NFL will work towards strengthening the community through football and music.
Jay-Z on Roc Nation's partnership with the NFL: "This partnership is an opportunity to strengthen the fabric of communities across America." https://t.co/kENraDSUqI
— USA TODAY Sports (@usatodaysports) August 13, 2019
Jay-Z and Roc Nation will now announce the collaboration on Wednesday. “With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” said Jay-Z, according to NFL.com.
The Jay-Z lead company also thinks its possible to unify communities through recreational tools. Jay-Z also gave an interview to the Washington Post at Roc Nation’s office recently where he said, “I think we have an autonomy.”
“Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re going to proceed with that.”
NFL commissioner Roger Goodell also talked in affirmative of the partnership. He said that both parties share a common vision of unifying communities, according to NFL.com.
Colin Kaepernick case prominent part of the deal
The NFL fans have hit the NFL management hard over mismanagement of rebel Colin Kaepernick. Kaepernick knelt down between the National anthem in 2016 in order to protest against racism of African-Americans. He has since not played in the NFL.
5am. 5 days a week. For 3 years. Still Ready. pic.twitter.com/AGczejA1rM
— Colin Kaepernick (@Kaepernick7) August 7, 2019
He became a free agent in 2017 but is still unsold. He was also nominated for Emmy award in his ad for Nike. Kaepernick accused team owner of conspiring against him. But NFL chairman denied any such allegations.
Jay-Z also commented that he would definitely stand up against racism even though he might lose his job. Kaepernick is still unsigned in the NFL. Jay-Z went on to call Kaepernick an “iconic” figure and indeed he has inspired many. Kaepernick took to Twitter to show last week that he’s “still ready” for an NFL return.